The benefits of marketing automation in healthcare

Julia Lewe, Manager Online Marketing at BIG direkt gesund about her activity with Acoustic Campaign in collaboration with Serrala:

 “As a digital direct health insurance company, it is particularly important to us to offer our customers the best possible service on all channels in the online world. This applies to our insured persons as well as to all interested parties who are planning a change of their health insurance and want to find out more about BIG. With Acoustic Campaign, we now not only have the opportunity to inform our policyholders quickly and flexibly about legal changes and policy decisions in the healthcare industry, but also to provide all our customers with newsletters and personally tailored content. For this purpose, Acoustic partner Serrala analyzed our specific use cases and supported us intensively in configuring the system to fit us and enabling our employees to develop it further internally. In this way, we will be able to create automated processes in the future that enable customer-individual e-mail delivery, within the framework of the general data protection regulations (GDPR) that are very important to us. We strongly expect that our use cases will expand and specify with the integration of marketing automation and see ourselves well positioned for these challenges with Acoustic Campaign and the consulting of Serrala.”