The orchestration of all communication channels and, as a result, a consistent marketing strategy across all touchpoints, forms the decisive success factor in the customer journey.
Marketing Automation
Marketing Automation lets you automate all your marketing processes along the value chain. It allows you to automate your marketing information across all channels, delivering it to your needs and target group.
Personalization
Emotions are triggered at the customer in particular by personalized and individualized, context-adapted speeches. Taking account of individual needs and requirements of individual visitor groups or segments, the communication is controlled.
Omni-Channel
The orchestration of all communication channels and, as a result, a consistent marketing strategy across all touchpoints, forms the decisive success factor in the customer journey. Digital channels such as mobile, e-mail or web as well as classic channels like print media have to be considered.
Real Time
Only when the customer approach is based on the latest behavioral information in all channels at all times, an optimized approach to the customer journey is possible. In real-time, all relevant customer interactions must be collected and processed real-time in a decision engine.
Machine Learning
Reducing complexity and playing out all response options adapted to relevance and expected customer behavior is the task of today's AI integration in the marketing environment.