Software and Service in One Stop

Controlling and adjusting complex marketing processes requires multi-layered IT solutions. Demands to such software components are growing due to increasing diversification and more and more complex marketing strategies. We rely on products by leading marketing software providers, such as IBM and SAS. What constitutes a leading product in this sense is certified also by independent institutes, such as the Gartner Group. Regardless of whether you would like your solution to be part of your data processing center or in the cloud, whether licensing costs are supposed to be reduced or an expert training session held – Serrala is your partner to contact.

For many years, we have been working in close partnerships with the providers mentioned above. That is why we can offer our competent consulting services complete with highly qualified and certified staff to you.

IBM Solution und Service Provider

Serrala has been a Unica system integration partner ever since 2004. When IBM acquired Unica, Serrala became an IBM Solution Provider & Partner in the areas Enterprise Marketing Management (EMM) and IBM Software as a Service (SaaS). As an Advanced Business Partner for Germany, Austria and Switzerland, we have all services around the IBM product portfolio on offer. You can order the following IBM Cross-Channel Marketing and Analytics products from us:

  • IBM Campaign
  • IBM Interact
  • IBM Marketing Operations
  • IBM Contact Optimization
  • IBM Predictive Insight
  • IBM Leads
  • IBM Distributed Marketing
  • IBM CustomerInsight
  • IBM NetInsight
  • IBM Tealeaf
  • IBM eMessage
  • IBM Marketing Center (ehemals Coremetrics)
  • IBM Digital Analytics
  • IBM Tealeaf
  • IBM SPSS Statistics und IBM SPSS Modeler

IBM License Reseller & Training

Any purchase from our IBM product portfolio comes with its own licensing scheme. As license reseller, we also offer attractive rebates.

Email volumes or data entries processed, for example, may serve as reference points for licensing. Client licenses can always be adjusted flexibly according to actual usage figures.

On top of that, we provide training courses in analytics, customer experience management and business intelligence as an IBM Business Partner. We enjoy adapting our experience and know-how to IBM products which are very robust and have been validated by more than 30 certificates.

According to your level of expertise, you can choose from advanced or beginner’s courses. Administrators and expert users will quickly learn all necessary crafts for IBM products in order to see immediate results.


Inxmail Professional E-Mail Marketing solutions present an excellent basis for a sustainable digital dialogue. With this utility, the highest ambitions in personalized emailing can be realized efficiently. The professional solution is renowned for a flexible integration into e-commerce, CMS, CRM, web analysis and social networks. Over 1,000 businesses worldwide – including renowned online retailers, publishing houses, banks and insurance companies – put their trust in Inxmail.

As an Inxmail partner, we supply you with the integrative solution by Inxmail for processes and architectures to complement your marketing platform. With a dialog-based interface you can create email templates in order to administrate black or white lists and bounce rules. The Serrala-Inxmail integration partnership guarantees seamless linkages of email campaigns with existing enterprise marketing management architectures and the creation of close-loop process flows.


Since 2013, the CRM Services department at Serrala has been collaborating closely with the software experts from Cary, NC (USA).

The official partnership between Serrala and SAS Institute was formally signed in March 2014. Thereby Serrala extended its portfolio and will provide a custom-made CRM system solution at your convenience. Get to know more today!

SAS Business Intelligence

  • Marketing Automation
  • Marketing Optimization
  • Realtime Decision Management
  • Digital Marketing

SAS Business Intelligence

  • Business Intelligence Studio
  • Data Integration Studio

SAS Analytics

  • Visual Analytics
  • Enterprise Miner
  • Text Miner