Data Mining and Web Analytics
Would you like to profit from intelligent data evaluation and scientific methods for decision making? Do you need assistance with understanding customer interactions on your mobile channel? Let’s talk about it!
Fields of application for data mining extend far beyond the boundaries of banks and insurances, or of telecommunications and trade. Data mining methods are applied successfully also in the realms of medicine, astronomy and agricultural sciences.
Web analyses focus on a goal-oriented measurement of any activity on your internet sites. This, for instance, includes the optimization and control of website display, linkage hierarchies and processes.
Our consulting experts are looking forward to supporting you and your team with solutions for any issues regarding analytics.
Sound familiar? You are saving data in bunches but you do not know exactly which of these are of any value to you? You would like to siphon business- and customer-relevant information in order to build a solid foundation for decisions?
An employment of business analytics software will allow you to create individual segmentations and scorings, and to detect unexpected patterns or correlations. For instance, you will be able to control your marketing campaigns more effectively, raise profits from cross-sales or lower costs for customer retention. Other widely known fields of application concern shopping cart analyses (association analysis) or fraud detection (cluster analysis).
Our staff have excellent knowledge of various products, such as SAS Enterprise Miner, IBM SPSS Statistics and SPSS Modeler. We look forward to advising you on the creation of analyses and the interpretation of results.
Text mining, a comparatively fresh research field, is concerned with knowledge detection in unstructured data such as text documents, websites, social media, or customer opinions. This information can be converted into an intelligible and usable form with the help of state-of-the-art software.
Essential information thus extracted can be used as a foundation for decision-making processes. Our trained staff will be of assistance to you in text mining projects and in software applications of IBM SPSS Modeler Text Analytics or SAS Text Miner, for example.
It is hardly possible to design a website optimally and place interesting products ‘up front’ in the absence of detailed information on its visitors. Even more, the efficacy of any applied means of advertising should be assessable. We will show you how you can increase customer retention by providing them with the ultimate experience at minimal cost.
17Specialists in Web Analytics (also known as web analysis or web tracking) have a similar position to store designers. Together, we would like to take a look around your virtual store, analyze shelves and categories, understand customer behavior inside the store, and draw significant conclusions from this.
We will figure out key information and KPIs to derive measures to be taken on the way to greater profits in the future. Statistics on ROI, revenues, shopping cart values and conversion rates are of special interest.