The End of Third-Party Cookies and the Future of Customer Analysis

Webinar on November 10th, 2020 at 2pm (in German language)

Our Analytics Lead Tobias Beckers as well as Bernd Zanzig, our Head of CRM Services, will present in a 45-minute information event what impact the end of 3rd party cookies will have on customer analytics.

The upcoming end of the cookie era confronts marketers and analysts with the question of which technology they should now rely on. Third-party cookies have so far been used as the basis for online marketing and tracking services that can be used to identify visitors across multiple websites. 

For a while now, browser manufacturers have also been dealing with the abolition of cookies. After Apple's Intelligent Tracking Prevention for the Safari browser already blocks third-party cookies and Mozilla's Firefox with its Enhanced Tracking Protection is moving in the same direction, Google with its Privacy Sandbox in the most-used browser also wants to eliminate Chrome third-party cookies by 2022.

In this webinar, you will learn how to continue to deliver high quality, relevant and personalized marketing campaigns in the future and which analytics opportunities will be available to you.

The recording of the webinar can be viewed free of charge at: