In a long-standing partnership with Acoustic (formerly IBM), Serrala offers AI based solutions and managed services in the areas of marketing automation and customer experience analytics.


Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more. Best of all, leverage Marketing Assistant to work smarter and faster.


Analytics is a bundle of distinct products that helps marketers make smarter customer experience decisions based on insights into behavior across touch points and channels. Only Acoustic gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience occurring across your digital channels. This macro-to-micro view gives you both the “what” and the “why” behind performance. 

Experience Analytics

The world’s most trusted behavioral analytics engine helps businesses create a digital presence that engages customers and keeps them coming back. Experience Analytics is an AI-powered behavioral analytics product that helps marketers and application owners create a digital world customers can’t wait to use.


Content is a cloud-based content management system (CMS) that leverages AI services to help marketers build engaging digital experiences quickly and easily across all channels, applications and embedded devices. The intuitive UI enables marketers to quickly make updates to content and websites. Powerful APIs let developers place content wherever needed to provide a consistent brand experience.


Exchange helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context based on cross-channel behaviors. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions.